2025 media relations predictions from comms pros

It’s all about independent jouranlists in 2025.The number one media relations trend for 2025, according to the PR pros who answered our LinkedIn post? The rise of independent journalism. Dozens of responses pointed to the 2024 presidential election as marking the moment that podcasts, Substacks and other forms of journalism outside the standard media ownership model came of age.
But below that top-line message, practitioners offered additional predictions for what lies ahead in 2025. Here&