16 email marketing terms PR pros should know

Though many PR professionals are fluent in marketing speak, some terms
might be unfamiliar.
Confusion can especially occur when PR pros’ marketing colleagues use terms
related to email and digital marketing or employ abbreviations:
“We need to re-think the CTA on that drip campaign because the CTR was
abysmal.”
Decipher your marketing department’s lingo with this quick guide to common
email marketing terms:
Inbound marketing: A strategy using content marketing, blogs, ev