12 ways to produce a killer press release

You’d love to get that major publication or TV network to cover your event, embed your video or quote your chief executive in an economic forecast story.
The last thing you want is for reporters to delete your press release the moment the email notification pops up on their screens.
Surely everyone knows by now that stuffy, old-style press releases don’t cut it when reporters are busier than ever and newspapers want multimedia assets for their online editions. Yet ill-considered pitc