12 of the best online tools for PR pros

What tools can you not live without?
With so many services and platforms for researching PR opportunities, finding the right media contacts and sharing your message—not to mention keeping track of it all—figuring out where to begin can be overwhelming.
Here are 12 of the most helpful tools for PR pros looking to ease their
workload:
Finding PR opportunities and building media lists1. Cision
Cision
offers a full suite for PR professionals, but it also comes with a hefty
price tag. If