12 excellent tools to power PR efforts

The time-intensive tasks on a PR pro’s to-do list often outnumber the hours
in a workday.
That’s where tools can come in, but with so many providers vying for your
attention (and budget dollars), how do you know which will significantly
help you achieve your objectives?
Here are 12 that can help you perfect your media relations, boost your
social media success, write better copy or craft outstanding content:
Media relationsAnewstip
Tailoring pitches to the right publications and rep