11 takeaways for PR pros from last night’s Oscars

They came; they schmoozed; they were honored for their work.
While the stars glittered in their gowns and the best films of the year
took home accolades, there are always takeaways for those of us in the PR
world.
Communicators, what lessons can be learned from the Oscars? Here are 11
takeaways:
1.Grab attention with your opening.
The Academy Awards are known for their opening numbers. The ones that stand
out in our memories tend to be those that flopped (think Rob Lowe singing
with Snow White&