10 ways to beef up your LinkedIn profile

LinkedIn has become the preeminent platform for professionals.
What started as a simple networking and job search tool has blossomed into an essential resource for communicators of all stripes. We now use LinkedIn for research, advertising, marketing, PR, content sharing and career advancement—with excellent results.
Here are 10 tips to maximize your LinkedIn presence:
1. Fortify your profile.
Your profile is a welcome mat for your LinkedIn account—and you’ll be judged accordin