10 truths about social media learned from a decade of campaigns

Ten years can seem like 30 in the fast-changing world of social media.
Much has changed since the early days of Facebook—and some platforms have vanished altogether from the online ecosystem—yet some things have stayed the same.
Social media marketers are still trying to get consumers talking about
their clients—and buying their products—with ever-increasing sophistication
and style.
Here are ten imperatives that veterans of the social media game have learned over the la