The End Game

Since the August 2014 officer-involved shooting that made Ferguson, MO, Officer Darren Wilson and a 19-year-old man named Michael Brown into household names, law enforcement officers have been the target of a campaign. And all campaigns, whether they are designed to promote a product through advertising, elect a candidate, or accomplish a military objective, must have an a overarching strategy.The first thing you have to do when creating a strategy for a campaign is define victory. Many people w