The ColorChecker Turns 50: The 24 Squares That Outlived Almost Everything Around Them

A small card of 24 painted squares turns 50 this year. It is still made, still sold, and still sitting in the front pocket of a lot of camera bags, because it answers a question that cameras have never learned to answer on their own: what color is this, actually? Happy birthday to the ColorChecker. Here is what it does, why the design has barely moved since 1976, and where the thing has ended up in five decades of use.[Read More]