A Call to Action: Dismantle the ‘Patient as Payor’ Model

Originally published by our sister publication Specialty Pharmacy ContinuumBy Marcus A. BanksConcern over out-of-pocket prescription costs remains for patients and pharmaceutical industry leaders alike, according to speakers at Asembia’s AXS25 Summit, in Las Vegas.“Insurance dynamics are getting more complex and restrictive, which means that out-of-pocket costs for patients are continuing to increase [annually],” said Divya Iyer, MBA, MS, the senior vice president of go-to-mark