One Beverage Aisle, Four Generations

A 24-year-old shopper scrolls TikTok looking for the latest functional soda. A millennial grabs a protein coffee before a morning workout. A Gen Xer reaches for a trusted tea brand after work. A baby boomer heads straight to the coffee aisle, buying the same favorite blend they've enjoyed for years. They all purchase beverages, but they shop with very different mindsets.