Loyalty Programs: Getting to Know You, Getting to Know All About You

<p>By Sue Wilkinson, Senior Director, Information Service &amp; Research, Food Marketing Institute<br />
<img src="https://www.fmi.org/images/default-source/photos-for-staff-use/check-out/20161208-fmi-0012_ed.tmb-large-350-.jpg?sfvrsn=62c6c6e_2" data-displaymode="Thumbnail" alt="20161208-FMI-0012_ed" title="20161208-FMI-0012_ed" style="float: right; margin: 10px;" /></p>
<p>My first loyalty card was obtained in t