15-09-2023 06:08 via slashdot.org

WhatsApp Explores Ads in Chat App as Meta Seeks Revenue Boost

WhatsApp is exploring a new feature that would display adverts in the app for the first time, a move that has caused internal controversy, as parent company Meta seeks to monetise the world's most popular messaging service. From a report: Teams at Meta have been discussing whether to show ads in lists of conversations with contacts on the WhatsApp chat screen, but no final decisions have been made, according to three people familiar with the matter. However, the concept has been debated at a hig
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