Whatever Happened to MySpace?

In 2006 MySpace reportedly became America's most-visited web site — passing both Google and Yahoo Mail.
So what happened? TribLive reports:
The co-founders, Tom Anderson and Chris DeWolfe, sold MySpace to Rupert Murdoch's News Corporation for $580 million in 2005, and that company sold it to the online advertising company Specific Media and Justin Timberlake in 2011, which later became the ad tech firm Viant, according to SlashGear. Viant was bought by Time in 2016, which was acquired by M