Threads Usage Drops By Half From Initial Surge

Despite being the fastest-growing online platform in history, Meta's Threads is struggling to retain regular customer engagement. According to SimilarWeb, the Twitter rival saw daily active users decline from 49 million on July 7th to 23.6 million on July 14th. Furthermore, usage in the United States declined from 21 minutes per day to just over six minutes in the same time period. Here's are the key takeaways from the report: - On its best day, July 7, Threads had more than 49 million daily act