Threads App Usage Plummets

Despite a record-breaking start in its first weeks of launch, engagement with Meta's Threads app continues to plummet. According to Similarweb, engagement is down 79% from a high of 2.3 million active users in early July to 576,000 as of August 7th. The Guardian reports: In addition to users jumping ship, large US companies like the fast food chain Wendy's, the clothing store Anthropologie and Rare Beauty, a makeup line, have all decreased the number of posts they publish on Threads, Adweek repo