New York Becomes First State To Require Disclosure of AI Performers in Ads

New York Governor Kathy Hochul on Thursday signed two bills aimed at regulating the use of AI in entertainment, requiring disclosure when ads feature AI-generated performers and mandating consent from heirs before a deceased person's likeness can be used commercially. Hochul described both measures as "first in the nation" policies during a signing ceremony at SAG-AFTRA's New York City offices.
The first bill compels ad producers to disclose the use of synthetic performers, and the second requir