Microsoft Slips Ads Into AI-Powered Bing Chat

An anonymous reader quotes a report from The Verge: Microsoft is "exploring" putting ads in the responses given by Bing Chat, its new search agent powered by OpenAI's GPT-4. Microsoft confirmed this is happening, albeit in an experimental form, in a blog post published today. Here's the relevant bit from the very end after "a bit of context" explaining no one should be surprised: "We are also exploring additional capabilities for publishers including our more than 7,500 Microsoft Start partner b