LEGO Says Smart Brick Won't Replace Traditional Play After CES Backlash

LEGO has responded to concerns that its newly announced Smart Brick technology represents a departure from the company's foundation in physical, non-digital play, a day after the official reveal at CES drew criticism from child development advocates. Federico Begher, SVP of Product, New Business, told IGN the sensor-packed bricks are "an addition, a complementary evolution" and emphasized that the company would "still very much nurture and innovate and keep doing our core experience."
A BBC News