Instagram is Killing Live Shopping in March

As Meta gears up for its "year of efficiency," the company announced today it's exiting the livestream shopping business on Instagram, following a similar shutdown on Facebook. From a report: Starting on March 16, 2023, Instagram users will no longer be able to tag products while livestreaming -- a capability that has been broadly available to U.S. businesses and creators since 2020. The changes highlight the difficulties the U.S. market has had in making livestream shopping successful. The acti