H&M To Use Digital Clones of Models In Ads and Social Media

An anonymous reader quotes a report from the BBC: Fashion retailer H&M is to use artificial intelligence (AI) to create digital "twins" of 30 models. It says it will use the AI doppelgangers in some social media posts and marketing in the place of humans, if given permission by models. "We are curious to explore how to showcase our fashion in new creative ways -- and embrace the benefits of new technology -- while staying true to our commitment to personal style," said its chief creative off