Google Wants to Track Your Digital Fingerprints Again

Google is reintroducing "digital fingerprinting" in five weeks, reports Mashable, describing it as "a data collection process that ingests all of your online signals (from IP address to complex browser information) and pinpoints unique users or devices." Or, to put it another way, Google "is tracking your online behavior in the name of advertising."
The UK's Information Commissioner's Office called Google's decision "irresponsible":
it is likely to reduce people's choice and control over how the