Google: Don't Make 'Bite-Sized' Content For LLMs If You Care About Search Rank

An anonymous reader quotes a report from Ars Technica: Search engine optimization, or SEO, is a big business. While some SEO practices are useful, much of the day-to-day SEO wisdom you see online amounts to superstition. An increasingly popular approach geared toward LLMs called "content chunking" may fall into that category. In the latest installment of Google's Search Off the Record podcast, John Mueller and Danny Sullivan say that breaking content down into bite-sized chunks for LLMs like Gem