Ford Taps Apple Exec To Build High-Margin Digital Services

Ford has hired former Apple executive Peter Stern to help build new high-margin digital and subscription services. Reuters reports: Stern, who previously oversaw Apple TV+, iCloud and Apple News+, will report to Ford CEO Jim Farley. In his new role, Stern will focus on integrating hardware, software and services across the company's Ford Blue, Model e and Ford Pro units. Like other U.S. automakers, Ford is looking to expand beyond its traditional wholesale-to-dealer business model and build recu