Dell Walks Back AI-First Messaging After Learning Consumers Don't Care

Dell's CES 2026 product briefing, PC Gamer writes, stood out from the relentless AI-focused presentations that have dominated tech events for years, as the company explicitly chose to downplay its AI messaging when announcing a refreshed XPS laptop lineup, new ultraslim and entry-level Alienware laptops, Area-51 desktop refreshes and several monitors.
"One thing you'll notice is the message we delivered around our products was not AI-first," Dell head of product Kevin Terwilliger said during the