Apple Is Taking On Apples in a Truly Weird Trademark Battle

Apple, the company, wants rights to the image of apples, the fruit, in Switzerland -- one of dozens of countries where it's flexing its legal muscles. From a report The Fruit Union Suisse is 111 years old. For most of its history, it has had as its symbol a red apple with a white cross -- the Swiss national flag superimposed on one of its most common fruits. But the group, the oldest and largest fruit farmer's organization in Switzerland, worries it might have to change its logo, because Apple,