Amazon Plans To Add ChatGPT-Style Search To Its Online Store

Amazon plans to bring ChatGPT-style product search to its web store, rivaling efforts by Microsoft and Google to weave generative artificial intelligence into their search engines. From a report: The e-commerce giant's ambitions appear in recent job postings reviewed by Bloomberg News. One listing seeking a senior software development engineer says the company is "reimagining Amazon Search with an interactive conversational experience" designed to help users find answers to questions, compare pr