AI-Generated Viral Videos are Already Here

AI now "automates creative impulses," writes New Yorker staff writer Kyle Chayka — then wonders where that will lead. Chayka's first example is a Berlin-based photographer using AI tools to create a viral video showing Harry Potter characters as fashion models for the upscale French label Balenciaga:A.I. tools were involved in each step of Alexander Niklass's process, and in each element of the video. He created the basic static images with Midjourney, evoking the Harry Potter actors and o