AEIOU: A Framework for Business Plans That Attorneys Will Actually Use

Most attorney business plans fail before they're written. They fail in the design of the exercise and nine months later, the plan is a forgotten file on a shared drive, and marketing is drafting the same template for next year's cycle. AEIOU (Audit, Embed Experience, Act Intentionally, Originate, Utilize) is a five-part alternative built around that sequencing that replaces the blank page with five decisions an attorney can make in a single working session.      &nb