Programmatic Media: The Future of Recruitment Advertising

If you've been in the job-ad buying space long enough, you know that every now and again a technology comes along that revolutionizes the way we run ad campaigns. Today, the new kid on the block set to fundamentally reshape the recruitment advertising landscape is programmatic advertising.What Is Programmatic Advertising?In a nutshell, programmatic advertising uses machine-to-machine communication to purchase online ads in real time, according to a set of criteria. Human beings define the c