Freelancers, Coaches, Consultants: Don't Try to Be Everything to Everyone!

When I work with my clients to help them establish their presences as independent contractors, one of the first things we do is create a killer LinkedIn profile that stands out from the crowd.To do this, we start by identifying each client's unique selling points (USPs). Your USPs are the reasons why a prospective client would hire you above another contractor. I always ensure my clients' USPs highlight the ...