Zendesk brings embedded customer service tools to mobile apps

Zendesk sees customer service as a way for its users to distinguish themselves from competitors and now allows them to bring that customer service advantage to their mobile, game and Web apps.The company says a new feature, called Embeddables, will keep people in a mobile or Web app instead of having to exit the app and search for customer service contact information when a problem arises. By using the mobile SDK (software development kit) or Web widget, companies can embed features that allo