You'll start seeing Search Ads in the App Store on October 5

Apple has a new way for iOS developers to promote their apps in the App Store – but it comes with a price.
On Wednesday, Apple revealed that Search Ads will go live in the App Store starting October 5. The information came in an email Apple sent to app developers encouraging them to create an ad campaign to appear in U.S. search results. Developers who sign up will receive a $100 credit towards their first campaign.
Apple just sent the announcement email to developers. @AppStore search ad