With Amazon's Fire Phone, Persistence is Key

Amazon, one of the world's most powerful online retailers, has focused considerable marketing attention on its first-ever Fire smartphone, which by all accounts got a skimpy customer response after it launched in August.
In its most recent maneuver, Amazon extended its recent $199 discounted price for its unlocked Fire phone because the customer response was "exceeding expectations," an Amazon spokeswoman said Wednesday.To read this article in full or to leave a comment, please click here