Why the CIO-CMO Relationship Is Like Reality TV

In the world of business technology, the relationship between CIOs and CMOs is the equivalent of the American public's fascination with the Justin Bieber and Selena Gomez on-again, off-again relationship.OK. That may be a stretch. CIOs, however, probably do feel like tabloid fodder these days. While they aren't forced to push their way through the paparazzi, CIOs have probably had their fill of people talking about not only their roles and responsibilities, but also their future in the enterp