Why Snapchat's Memories broadens snap appeal

Snapchat plans to move away from its most defining characteristic and make other changes that should broaden its appeal but still satisfy existing users. In the future, the disappearing or ephemeral nature of "snaps" may not be the difference maker for Snapchat.Fleeting content and messages will continue to be the default setting, but Snapchat users will soon be able to store and archive their snaps within the app for future viewing and sharing. The new Snapchat Memories is an evolutionary chang