Why Snapchat is the next big thing in digital marketing

Snapchat plays by its own rules. The video-centric social media app recently invaded mainstream consumer awareness, especially among people under the age of 35, by fusing its "disappearing" video with unique design, addictive content-delivery methods and a fresh twist on marketing.During a private presentation with investors last week, Snapchat CEO Evan Spiegel said its users now view 8 billion videos a day, which is a fivefold increase from a year ago, according to Bloomberg. Snapchat also has