Why Microsoft’s Mobile Marketing Strategy Hinges on iOS and Android

As part of its new platforms and productivity strategy, Microsoft is bringing services and applications to platforms like OS X, iOS and Android -- sometimes before they come to Windows devices. Windows loyalists claim chasing users at the expense of Microsoft's own platform gives them little incentive to stick by. But, in fact, Microsoft is using what it does on other platforms to advertise Windows and Windows Phone.The “death of the PC” may have been exaggerated, but it no longer rules t