Why Marketers Don't Understand Marketing Automation

Marketers are placing their bets on website, search engine optimization, branding and social media technologies -- not so much on paid advertising or, more importantly, marketing automation -- according to a survey from Autopilot, a marketing automation vendor.In the age of digital marketing, marketers want to invest in online channels that enable them to have a direct conversation with the customer, yet there's clearly room for improvement. Autopilot surveyed 327 U.S. marketing professionals