Why IT will be key to successful VR marketing

Many modern IT leaders are fascinated with virtual reality (VR), but they're also cautious about investing resources too early. Marketing opportunities in VR could speed up the timeline, however, and put pressure on CIOs to ensure they are leading the charge to blend marketing and VR with proficient technical underpinnings."CIOs can help marketers anticipate the implications of the technology," says Thomas Husson, vice president and principal analyst at Forrester Research. IT professionals will