Why GoDaddy built its search engine from scratch

When Mike McLaughlin joined GoDaddy in 2013 he asked a handful of peers whether they thought he could use commercial search software to help grow its domain name registrar business, supporting emerging small businesses looking for catchy domain names. McLaughlin, the company's newly appointed senior vice president general manager of domains, was tasked with adding support for hundreds of different name spaces and expanding the domain business internationally.Although he believed he could buy a p