Why Facebook is overhauling video (again)

Facebook is overhauling its video platform in a bid to outmaneuver its competitors in social media and elevate itself as a premier video destination on large screens. Facebook this month has introduced new video formats, a refined viewing experience in the News Feed and announced plans to release a video app for set-top boxes. The company is also starting to put ads in the middle of live and uploaded video on Facebook and publishers’ sites.“These changes reflect more seamless integra