Why event sponsorships give tech giants bang for their bucks

Event sponsorships – especially events that aren’t tech-oriented – are one way a technology company can attract publicity, credibility, goodwill, media exposure, and, in the long run, increase profits. They can also attract new business partnerships, as well as potential development and, in some cases, long-range recruitment opportunities.That’s why Intel's recent decision to end its sponsorship of the Science Talent Search came as a surprise. Since 1998, the company has