Why ecommerce hasn't taken off on social media

Shopping is still not common on social media, and social sites are unlikely to become major destinations for buying any time soon. Social media has clear potential for facilitating purchases, but the major platforms haven't invested seriously in shopping, and users don't seem particularly interested in spending on social networks, according to analysts.Social media intersects with commerce to varying degrees on certain sites and at various stages of the purchase process, but users today simply d