Why Dominos' virtual assistant struggles to understand your orders

RANCHO PALOS VERDES -- As pizza chains go, Dominos Pizza’s use of digital technologies to allow you to place orders from any computing device is among the most progressive in the U.S. But even an innovator can struggle to implement emerging technologies that some smartphone-toting consumers may not be ready to embrace. Such is the case for Dominos, which is running into some user experience hurdles as it attempts to process orders via voice technologies.Clint BoultonDominos CIO Kevin Vasc