Why CIOs should care about click fraud

The ancient Chinese military strategy guide The Art of War says that if you want to have a chance of prevailing in battle, you need to know your enemy. It’s good advice for the battlefield, and it's also good advice if you want to beat hackers in their constant attempts to take over your network.
But in order to know these hackers you need to understand their motivations, and in many cases those motivations may not be what you expect. That's according to Dan Kaminski, the security expert