Why CarMax’s “shock the system” digital strategy is working

Shamim Mohammad and I met many years ago, and knowing his ability to innovate, I was very happy to catch up with him well into his tenure at CarMax. In this Q&A, Mohammad offers a view into what digital transformation means for the $15 billion automotive retailer. Martha Heller: What does digital transformation mean at CarMax?Shamim Mohammad: CarMax is the nation’s largest retailer of used cars, and we have always gained market share by providing a great customer experience. We we