Why Ad Tech Consolidation Is Good for CIOs

In just a few short years, advertising technology has become one of the fastest growing areas in the tech world. There are now hundreds, maybe even thousands, of ad tech companies vying for a piece of the digital marketing pie, but few are self-sustaining businesses.The crowded space of startups building tools and solutions for ad management, analytics, targeting and optimization is ripe for consolidation. As companies run out of capital or drag on without appropriately evolving in this oppor