Why a small iPhone could be a big moment for Apple

The iPhone 5c might be the most confusing product Apple has ever made. Released alongside the iPhone 5s in 2013, the “unapologetically plastic” handset was seen by many as a cheap alternative to the high-priced flagship, a way for Apple to attack the midrange market, much like it did with iPod nano.
Except that wasn’t the case. The iPhone 5c was basically an iPhone 5 in colorful clothing. The changes inside were minimal–slightly larger battery, minor camera improvements&